We chose this video because it encapsulates the typical day of the average person who lives in this technological era. It’s impactful because the story doesn’t revolve around a lazy, introverted teenager (the stereotype that new technology is usually associated with), but rather an outgoing, healthy young adult woman. This video presents the idea that technology isn’t only affecting the younger generation but also those who were in the generation before us; we are all still struggling to find a balance between using technology and being able to “unplug.”
The video displays the point of view of a woman who spends all day around people wrapped up in their cell phones, and how that affects her relationships with them, or lack thereof. The irony is, social media and technology are a huge controversial issue with strong justifications for either argument, but it is clear in this video that the woman feels she is never allowed to stand up to her friends. If it truly is a controversial issue, the woman might have felt confident enough to tell her friends that they needed to “unplug” for the day. However, she neglects to speak up for worry of being rude, but aren’t her friends the ones disrespecting their time together? This just proves that people don’t practice what they preach: although many argue that we must use our technology less and appreciate spending time with loved ones, we don’t see anyone giving up their phone for something as simple as taking a hike. In addition, the ones who actually act on that ideal are the minority at this point, and feel that they would be the bearer of bad news if they were to encourage others to “unplug” as well.
We chose this video because it really forces its audience to think about the “so what?” side of this controversial issue. Although nothing is ever spoken directly to the audience from anyone in the video, their actions speak louder than words. It is clear that the woman is irked by her friends’ constant use of their beloved cell phone, and yet, for some reason feels that she is not allowed to speak up and tell them that she feels ignored.
So what? What does this mean? It means that as a culture, we have developed an addiction. Dictionary.com defines addiction as, “The state of being enslaved to a habit or practice or to something that is psychologically or physically habit-forming.” When we read over that definition, one word in specific caught our attention: enslaved. It sounds so negative, so dark. Some might argue that using that word to describe the act of being addicted is an over- exaggeration. But, is it, really? Looking at that video, it seems as though the woman is fighting against the cell phone for the attention of her friends - the people who are supposedly spending time with her, but instead being overtaken by their tiny, personal computers. The woman recognizes that forcing them to put down their phones will only fix the problem while she is there to monitor it. Once she and her friends depart from their outings, there is no one there forcing them to free themselves from their technological obsession. Because of that factor, this video presents the idea that this addiction is never going to truly be cured because the people who truly need to “unplug” are the ones who don’t have enough will power to stay unplugged once they are alone to make the decision for themselves.
Our hope is that this video will spark some interest in the class because it is a familiar topic to them and they can relate very easily. In addition, we hope that this video plants a seed in our classmate’s minds to think “so what?” and come to the realization that this addiction really does matter.

