Materials in today’s society are a big deal; they themselves set trends around the world. Trends of today are name brands and designer clothing. What you wear says a lot about who you are in today's society. You are labeled by what you wear. If you have these nice things you are considered to have money and swag, while if you don't live up to these standards you are considered to be an outcast. Designer clothes such as: True Religion, Robin jeans, North face, Michael Kors, Ugg Boots, and Gucci belts are what's "hot" right now. People spend hundreds of dollars on a pair of jeans, shoes, or a belt. These hundreds of dollars could go towards a bill or their school tuition but to them that is not what is important. You have to be fly to fit in is what people tell you. Looking cute is what becomes important to try to fit in. This shows that people today value material things (necessities) more than important things. People value the phrase "You Only Live Once" (YOLO). People will buy things that make them look good just to impress people rather than spending money on things that are more useful.
We chose this topic because we felt as if it was what people make to be an important part of society today. People would rather be known for their appearance instead of their respect. They would buy all these name brands clothes just so people can notice them as a person with money and benefits. But, in reality it is just some clothes with a label on it. If we would put an image on the screen of some clothes that did not have a label or wasn't made by a famous designer my implications along with others would change from those are expensive clothes or those are cute to well those are just clothes. We also chose this topic because we know what it is like to be pressured by society and what fits in and what doesn't. People try many things to make you feel like an outcast and manipulate you into thinking that certain things are more important than others. It is just like you see in the movies that we talk about in class. This shows how people form cliques. People hang together because they have things in common so if you want to fit in you try to uphold these standards to become a part of something.
The values that Americans have about reputations are so high that they would spend lots of money just to fit in, in today's society. As talked about in class it is all a cycle to which designers are labeling and advertising their products through people to make more money. Designers use people as walking models to give that casual/normal look to everyone, that it is the trend that is in. Like most Americans they might see someone with a name brand on and judge what that person has on and go buy it, because it is the trend that is "in". It is all a cycle to which designer design it, Americans buy it and wear it, and the next person see it and also goes and buy it. And that is outrageous because, while these things are just objects to the designer they use people as non-profit models just to get a couple hundred dollars out of other people. So the more we give into this cycle the more money designers get and the less money people will have because they used it to try and buy their way into the “in” crowd.
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